Choose your toys. Choose your message. Get ready to roar.

Before this was set to raise questions, inspire debate and result in lengthy red-wine-teeth debates on how men and women communicate, it was set to animate the differences going on in either minds when the mood strikes and the iron is hot for poking. Sexy Avenue couldn’t have been closer to telling the story of men and women and mars and venus – albeit with stock footage of two lions and an eventual TVC.

Choose your toys. Choose your message.

This one’s spot on!

Roar.

PS: Print ad’s clever too. Click image to enlarge.

You shoot. You score. Your tongue is done.

This is the tongue-perfect promise from Oise Language Coaching, brought to you via the theme of basketball. Yes it’s a designer’s dream. Yes it’s far out. Yes it’s cleverly executed. And from pronunciation to audio, Oise Language says you’ll get it in the hoop!

DDB Düsseldorf is responsible and got mileage out of their designer’s salary in this recreation of reality. Although weird (only because of the abject tongue on a basketball court), I think the team should be proud. Is it creative? Absolutely. Could it win the team awards? Probably. Will it speak to the audience and result in more enrollments? Hard to say.

What do you think?

Click image to enlarge:

What happens in the forest… could become an issue…

Picture the setting (insert own 80s score here): A lush wooded area filled with trees that were tall when your grand parents were small. The cool, fresh air is textured by the sounds of baby birds as they implore their mothers for food, fluffy squirrels that scarper across branches and the soothing drone of crickets in the shrubs. But then, on the air from afar, comes the soft hum of a low rumbling engine and the tranquility is forestry-interrupted by the arrival of “Tree Fellas”.

Then Eco Warriors.

And then Channel 7 News.

You fill in the gaps. Which is terrific advertising all on it’s own. There’s no hard sell about engine power and fuel consumption, or what the Euro NCAP rating is or what your balloon payment will be in a hundred months time. Just a journey that you can go on with this brand. That’s the promise.

It’s enough for me.

For any business. Ogilvy.

Click to enlarge:

Would you Graffitti your mother’s face?

Ogilvy in Paris France (said parisfrance) have used imagery that would otherwise make us say “aah” and, with “modifications” not unlike what we see in our day-to-day surrounds, have posed respect as a question and asked how far we will go in the lack of ours? What will it take before we respect the planet? Indeed. I think these print ads for the WWF are impactful and communicate exactly what they were intend to.

Powerful stuff.

Click to enlarge: