Wait. That’s not right. The awards were for several other things on several other accounts. All the same, they just can’t get enough with this momentum, can they? Client must have a pretty decent budget, but, that begs the question: have they spent any of it on market research? I can only shrug and assume so, because someone is buying into this
advertising tripe and going out to buy this stuff. I know that with almost 7billion people on this planet, you can’t make everybody happy all of the time. Neither should you have to. But if you are being paid to handle a client’s account, the least you can do is your job. If I am seeing this, you have failed with your attempts on placement and are definitely speaking to the wrong audience. I like pizza. But since this campaign, would rather go hungry than order from Roman’s.
I have a few more questions:
• Why hasn’t some octogenarian from Bez Valley called the ASA yet and complained about the whole dancing on the front of the bonnet effort? (Their last ad had to be pulled.)
• What’s happening at the 27” mark? Phone camera recording ditz? Sure. Likely to happen.
• Mark Lottering look alike in the closing shot?
Apparently they are selling by the truck load, and don’t profess to be aiming their messaging at the high brow consumer. Oh good. They won there.
Please stop it? Please don’t do anymore ads?