I haven’t gone completely mad, I promise you. I have to ask that you watch this commercial for the movement-absorbing bed from Pfister, more than once before you see what I saw. Then you’ll undertand why I like this spot more and more with every time I press play (and trust me, there have been plenty).
Performance is everything to me. I appreciate the greats and think a lot of the fluff we have filling our screens in movies these days could learn plenty from them. Meryl Streep, Kate Winslet, Sean Penn, Greg Kinear, Edward Norton, Javier Bardem, Leonardo Di Caprio, Marion Cotillard and Julia Roberts – the list is long (enough). They are masters at subtlety; that’s why they gat paid the big bucks. Kate Winslet is able to convey half a dozen emotions without opening her mouth and saying a word. With a glimmer in her eye, you can see the desolate desperation of one core substance or the appreciated sanctity of another.
The two performers cast in this commercial, directed by Ben Gregor from Production Company, Knucklehead London for Pfister Furniture, have more than enough talent to leave you convinced. Watch the subtlety in their eyes, the flirtation, the shyness, the temperament of a new covert relationship that is hopeful about flourishing, even after dinner with food that makes it uncomfortable to be cool with. But it is the svelte seriousness of it in this setting that makes it oddly funny.
Set in a dream sequence only afforded to those who can sleep soundly, the hotness of her date is interrupted by the reality of her snoring husband – because they don’t have the new movement-absorbing bed from Pfister… yet. I like the soundtrack, I like the treatment, art direction, extras, colours and grade used, food, actor and actress and, I reckon, in a nutshell, the director has captured what it takes to make a definite hit with his audience. Commercials can be mini movies and Ben Gregor proves it with this spot.
Watch it more than once and let me know what you think. I like. Do you?