Shall we take a shower?

What could be more refreshing than a brilliant idea?

The talkability of more than 1 500 servings a day is priceless and how this goes viral by handheld devices from the beach – well you can just imagine. Then there’s the added bonus: watching sunkissed bodies get refreshed in the shower.

Complaints? I’d say there were none!

The ultimate refreshment machine by Ogilvy, Sao Paulo, Brazil.

Concepts with heart

MetropolitanRepublic puts taste on the fingertips of the visually impaired.

This is exactly how talkability is started and the power it has to take an idea and make it viral. Ironic that you are watching this – all things considered. What you choose to share through social media is the real clincher.

I like. Do you?

Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell

If getting blood was this easy…

100% for Talkability!

Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá

Cool for Coca Cola

I like it because it’s clever and doesn’t shove logos and branding down your throat. Sure, there may be a brand manager somewhere that has wet her panties because the cool side is blue – not red – but that’s how a temperature switch works in a car, see? And, not everything has to be retail porn that spoon-feeds the consumer. The font is unmistakeable and the shape of the bottle says it all. Coca Cola, enjoy.

Nice bold move.
© Dylan Balkind

 

Imagination Station

Where is your Imagination Station and do you know how to get there? How do you feel when you arrive and what do you take with you when you leave?

Is it wanting a better, more rewarding state of being that prompts you to go there or is it just feeling disconnected from inspiration that does the same? Is there a difference?

It’s work like this that reminds me that others have an Imagination Station too. Let’s keep visiting. Don’t tell us to stop.

I ‘like’ my Imagination Station – and then some. It’s where I go. It’s how I get there. They are the same – they are one.

They say: “We come from light. And to it we shall return.” I come from the Imagination Station – and to it I shall return.

© Dylan Balkind

 

Advertising meets Tourism Promotion: Ambient Media

I love it when I get handed fliers at intersections. Oh no, wait, that’s not right. I couldn’t be bothered and absolutely never ever look at them. A respect for the person who is doing something to earn a living combined with the fact that I would rather put them in the recycling than see them end up as litter is why I take them. Now just think about all those important messages that never get seen.

Not the best way to market your business then, is it? And most definitely not if you are in Tourism. An advert for your Tourism venture should drip with sentiment, allure and something so palpable, the receiver can almost feel the salt water on their skin or smell the scent of wild grass as it fills their nose. It’s no wonder then, as we humans get smarter with technology yet no better with our attention-spans, that Ambient Media and Tourism are such good friends. Both are about a tangible, visceral experience that should provoke or change the way you think and feel about what you are doing and where you have been – instantly.

Handed with the task of advertising South Africa for the South African Tourism board, Mumbai agency ‘Contract’ developed engaging zebra crossings for pedestrians that took the literal angle on an old traffic-related necessity. These are clever because of the double-play afforded to them and will leave an impressed, unforgettable impression on anyone who has to cross the same old street – in a brand new way. The clincher? South Africa – “It’s closer then you think.”

Tourism Promotion always has that obstacle to beat. Getting people to consider going somewhere they think is further away than it is – and we’re not talking geographically. With the combination of technology, air travel, and the accountability of recourse that social media places on any organisation, travel is trustable and it is easy – you just have to want to do it.

Another engaging execution was by our sunshine-contemporaries in Brazil. Competing for a similar audience across Europe and the rest of the affluent Northern Hemisphere, agency ‘Artplan’ transformed bus shelters across several cities in Europe. The shelter offers actual warmth – a welcome respite for your hands if not anything else – and promotes the warmth of a country and her people.

“Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences.” – Wikipedia. Both of these executions successfully highlight Tourism effectively and did their bit to ‘take you there’. In an ideal world with fabulous clients and even better budgets, all advertising could be allowed to be this clever.

Would these have caught your eye?

Originally written by me  for Travelwires.com.

Ambient Marketing! Capture an audience. Incite some giggles.

Because it relies on time-and-location specific elements, ambient marketing can either rock your socks off – or leave you dismal that you were left out. If it’s the latter, sorry for you. Ultimately, it should capture an audience, incite some giggles and get shoppers into your store. While they are there claiming their free gift – sell them something else. If you can do this while using your imagination on a teeny tiny budget – you can make some waves and win over new consumers.

“Catch a photo of a Sundae and get one for free” was the promise from McDonald’s. They did the same with a cup of coffee and a pie, and invited those who were quick on the camera-phone draw to toddle 150m down the road and claim their free prize. No strings attached. There’s no problem of the promo costing the organisation too much moola, because of the time-specific window that the promotion works in. Those who thought they’d bluetooth or MMS the image to their friends and help them out with a free-whatever, would more than likely come up short. And, if their friend made it in time? Well, look. If you are that desperado for a free pie, be McDonald’s’ guest!

http://www.youtube.com/watch?v=VKLM1KXkSII

Nice use of imagination from DDB Sweden to talk to local consumers and shoppers, while driving volumes.

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