I like it because it’s clever and doesn’t shove logos and branding down your throat. Sure, there may be a brand manager somewhere that has wet her panties because the cool side is blue – not red – but that’s how a temperature switch works in a car, see? And, not everything has to be retail porn that spoon-feeds the consumer. The font is unmistakeable and the shape of the bottle says it all. Coca Cola, enjoy.
Nice bold move.
© Dylan Balkind