Q. How many Copywriters does it take to change a light bulb?
A. Change! I’m not changing crap! This is bullshit – who said to change it?
Q. How many art directors does it take to change a light bulb?
A. Does it have to be a light bulb?
Agency mechanics and politics. Always on. Not always funny. You’d think that, what with being on the same ‘team’ and all, there would be a little more collaboration. Is there a lack of willingness between Copywriters and Designers to leverage each other’s work? Absolutely. Too many Designers just drop the Copywriters text into a print ad. Why not actually treat the text and create memorable work for both your portfolios?
These guys on the other hand, got it so right! It’s great to see when the text in an image actually plays a role in creating the story.