Most people would rather read the phone book to their incontinent grandmother than go to their high school reunion looking like the loo-hoo, ze-her that hasn’t made-good since graduation. There are options however; you could say you invented post-its, or you could let your ride talk for you by making sure you pull up in something swank. Lucky for some, Avis will give you that leg up (to get your leg over) with a tidy ride from their rental-for-show-off’s range.
Ireland/Davenport is no stranger to making car-communication look cooler than cool. Their work for BMW is nothing short of flawless, so the choice couldn’t have been hard for this account. The Luxury Car Rental print ad for Avis shows how it’s not only an 1100 Yaris or silly Atos (toasters on wheels) to choose from when renting a hire car – and if you haven’t made bank by the time Reunion rolls around, you can always pretend you have.
Nicely shot, styled and treated, the Class of 2001 Reunion print ad for Avis says what it needs to without having to say too much.
I like! Do you?
Credits: Creative Directors: John Davenport, Philip Ireland; Art Director: Lida Fourie; Copywriter: Anthea Weber; Photographer: Clive Stewart; Retoucher: Marko Mandusic.