New iPhone 4S TVCs

Oscar Wilde said that everything popular is wrong. Despite being the genius he was, he never lived long enough to the see the recently released stream of TV ads for the iPhone 4S. I’m not talking Justin Bieber popular, I’m talking the kind of next-level popular that we haven’t even come to understand yet. No surprise then that Apple’s almost supernatural degree of understanding of consumer desires and the ability to continually deliver on those puts them eighth (up from 17th in 2010) in Interbrand’s Best Global Brands Report.

Are you sitting down?

© Dylan Balkind

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