Clever Ads are clever because, without trying too hard, they make you step back, have an ‘ah’ moment and with a bit of extra luck, start conversations about themselves that last long after the ad itself does. Publicis Montreal does exactly this with this print execution for Purina; a puppy so happy with his food that he is about to take flight. Because what do happy puppies do? They wag their tales! So enough said!
It’s clever without trying too hard. There is no copy because conceptually it is strong enough without any and, for any pet owner looking for a new brand for man’s best friend, you are going to remember this one and no doubt be convinced to spend some money on it.
Advertising effective: ka ching!
Credits: Creative Directors: Nicolas Massey, Carl Robichaud | Art Director: Julien Thiry | Copywriter: Florence Majérus | Photographer: Alain Desjean |
I like! What do you think?