Before the billboard and the TV commercial, the corporate video and the live event, and before the digital mailer and the radio ad, there was a scamp, a doodle or a brainwave. This is where creativity lives – in the power of the idea. Words alone are not particularly smart. The way in which they are arranged and presented together however is where words are given the power to be words of wisdom.

Content should be driven by the carefully-considered message of what is said, because of who it is being communicated to. Writing is emotional, refreshing, inebriating and sobering. It is not for the boring or the bored.

I am a hybrid talent and Senior Copywriter. I love what I do.

Please use the page-tabs below to review my work including Corporate Video, TVCs, Video, Radio, Features, Long Copy, Print, Consumer Promotions and Proactive.