Writer Portfolio


BMW 2 Series Coupé | Key App

To launch the new BMW 2 Series Coupé, we designed and built an App that would take users through several challenges. The last man standing would get to drive the new BMW 2 Series Coupé for a year. Responsibilities: All writing across the App, Social Media and Radio platforms; establishing the campaign’s tone and amplifying that for each channel accordingly. Screen Shot 2014-03-24 at 9.48.56 AMThis campaign took its lead from digital and was rolled out to all other channels accordingly.
The BMW 2 Series Campaign Video 

This campaign did very well for the brand, client and agency alike, and went on to win numerous awards at the different festivals. 

New BMW 4 Series Gran Coupé | Campaign Territory
It’s not often that you stop in your tracks to catch your breath… because something convinced you to see… to feel… and experience life by living it.

This is a serendipity of the senses.

BMW S+S Print Ad

New BMW 4 Series Gran Coupé | iPad Execution

iPad BMW S+S

Digital Campaign Manifestos

BMW Digital Campaign | Pairing the Springboks with the BMW brand and highlighting their joint agility, performance and athletic design.

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Nivea Online Video Manifesto | Concept + Copy


Samsung Brand Digital Campaign | Created to communicate the artful process that is part of every product’s story and how Samsung products can evolve the way you experience life into something exceptional.

Samsung Brand Mani


Matchi.biz gives you the chance to green light your innovation through direct links to global heavyweights from banks across the globe. Responsibilities: Copywriting for all elements of the website and related outbound mailers.

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Next page – Social Media