Published Opinion Pieces – BizCommunity
Whose trend is it anyway?
Remember “the Rachel” (haircut)? Tamagotchis, the Atkins diet, Emo kids or the Rhema Church? Trends are an odd phenomenon! Cue the incoming Panda face beanies, politically incorrect airline ads, screen agnosticism, Micro-Video multiplies and wearable screens… Somewhere, a group is waiting to pounce and turn a whim into a home run. When it comes to the possibility of a trend, the only person who thinks an idea is stupid is stupid himself. [Link]
Content marketing: What could possibly go wrong?
If you are thankful that Angela Lansbury has devoted her time to opposing a remake of ‘Murder, She Wrote’ rather than filming videos of herself twerking and uploading these to YouTube – you are not alone. There’s content, content – and then there’s sh*ts and giggles content (alas, we’re on the doorstep of the silly season). [Link]
Social media making you sick?
When it comes to Social Media, the moral of the story can’t be based on morals because none of us have many left – and the ones that do wouldn’t agree on the mix anyway. Ultimately, it should make us smarter because of access to so much more information from being better connected than ever before. So why is it such a drudging, commonplace and wearisome bore? [Link]
Concept is dead
Brands have a wider cross-section of people to talk to while clients shamelessly play agencies against one another for the work. This reduces the creative mettle by people who then have to spend more time tap dancing through ludicrous demands than being conceptually brilliant… [Link]
Who moved my lobster thermidor?
Be it cheese, lamb or lobster thermidor, it’s going to move, you’re going to have to chase it and if along the way, you have any hope of actually eating any, you have to exert a little patience… [Link]
Would the real copywriter please stand up?
An article titled How to get high-performance sales copy without hiring a copywriter hit the blogosphere recently. Information like this is priceless and will change the future for people like Laquisha, the envelope filling entrepreneur… [Link]
Advertising can be so Gay
It really is a fine time to be gay. The world’s getting its rainbow on more than ever despite some insistent folks who aren’t that happy about it… [Link]
Who do you think you are?
What’s your take on some of the fancy-pants titles doing the rounds on the circuit currently? Happiness Advocate. Social Media Trailblazer. Head Cheese. Digital Dynamo. Copy Cruncher. I can’t decide. I’ve been called a pain in the arse but hey, that’s not on my email signature or the cards in my wallet. [Link]
I have a bone to pick with advertising
I saw a TVC recently about a product that is supposed to help strengthen your bones and joints so that you can shimmy shake with the best of them and never stop, year after year after year. I was stumped at the storyline and wondered if the creative team and/or client had fallen and bumped their heads. [Link]
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