Naming Convention / Origination
Three financial wizkids left their respective jobs as employees to create their own, equal share, owned business, trading in stocks and online portfolios for South Africa for starters, then into the continent, and then the globe.
This was the brief. They needed a name, and then the relevant corporate CI. The following shows a brief overview of the high-level thinking for various (just three of the total 16+ names offered) naming ideas, their relevant rationales, how the selected Kaon was translated by Art Director Lara Orchard into a corporate CI, and the now LIVE various digital / social media platforms.
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