Yes, it is Justin Bieber. And yes, it is corny. But it’s also memorable. Love or hate the odd phenomenon that he has become, this must have made you smile? Come on, admit it… His performance is honest, the ridiculousness of the screaming men is something to see and – at the end of it all – supporting this cause helps the Make A Wish foundation.

If I lived in New York, I’d be there. Would you?

Advertising Agency: JWT, New York, USA.

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