Diesel’s Be Stupid campaign (Anomaly London) must resonate with Shoreditch twats and their local Greenside counterparts. It may have even gone far enough to create a talking point among all 184 of them. It’s kind of an ode to the anti-hero which must have made a lot of sense in the brainstorm…
To follow up this creative genius, they released this dog show of a TVC / viral (who cares?). It puts its back out trying to be eccentric but, just like their campaign, it’s also stupid.
And stupid is just stupid.
Disagree? Try some angrier further reading then.
© Copywriter Dylan Balkind