It’s so clever it’s Lego

Did you know? More than 400 billion LEGO bricks have been produced since 1949. If you placed these all one on top of one another, your Lego creation would connect the Earth and the Moon ten times over!

Lego is an amazing part of most people’s youth – where your imagination station could go wild. Straightforward fun limited by only your own creativity and I guess the number of pieces you had in your set.

It’s great to see that TBWA\Costa Rica has used their client’s product literally to communicate the endless fun available with their products. I think these executions are artful, intelligent and memorable. Conversations about your advertising will go a long way in converting browsing to buying.

Clever. Clean. Smart.

Nice one

© Dylan Balkind

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