Break it down with the cool kids

This rocks the long socks. It’s about time we got a whole lot cooler with idea-generation and these kids totally did! The Nelson Mandela Metropolitan University Choir used the allure of pop culture (no doubt isnpired by the success and the glitz of Glee) to get other kids thinking – and enrolling. A flash mob makes for a radical change from the usual graduate recruitment desks-and-brochure bore. If YOU were thinking about where to study, this would definitely speak to you.

Right message. Right audience. Good job.

Get clever. Get educated. And then you too can ask one day: ‘What was I thinking before I was thinking?’

© Copywriter Dylan Balkind

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