This is the tongue-perfect promise from Oise Language Coaching, brought to you via the theme of basketball. Yes it’s a designer’s dream. Yes it’s far out. Yes it’s cleverly executed. And from pronunciation to audio, Oise Language says you’ll get it in the hoop!
DDB Düsseldorf is responsible and got mileage out of their designer’s salary in this recreation of reality. Although weird (only because of the abject tongue on a basketball court), I think the team should be proud. Is it creative? Absolutely. Could it win the team awards? Probably. Will it speak to the audience and result in more enrollments? Hard to say.
Ogilvy in Paris France (said parisfrance) have used imagery that would otherwise make us say “aah” and, with “modifications” not unlike what we see in our day-to-day surrounds, have posed respect as a question and asked how far we will go in the lack of ours? What will it take before we respect the planet? Indeed. I think these print ads for the WWF are impactful and communicate exactly what they were intend to.
TIVO and PVR yelled at Advertising and warned it to shift from its place on the gurney, as it rapidly approached the bright light gateway to somewhere else. More so now than ever is TV Advertising’s need to get in and out, leave an impression and move on before its audience does. Advertising (*spoiler alert for those who missed the memo*) is already an interruption to just about every unthinking couch potato. So it’s no longer what you do or how you do it, it’s about doing it differently. Miles Young, Global CEO of Ogilvy himself talks about advertising’s need to become seamless in its positioning within content so that it plays the same role of maintaining audience attention – with obviously different consequences.
Why then do we still have ads – *cough* … like some a little further down on this site – that voluntarily elect themselves as all things annoying? Take a leaf from FoxP2 if you will, ya’ll. Here are some examples of 20” memorable moments. Sure, they are not all as good as each other, but these will have you giggling at the conceptualisation that went before production and leave you appreciative of the art therein.
The ads are for Dairy Board and depict a Chicken, Seagull and Tortoise performing feats of strength because they have had a dose of some decent dairy. I think the voice over’s could have been better and a lot more realistic but the visual impact is enough to win you over.
A war of temperaments went around Facebook recently about the new Wimpy (Impi) ad. It was said that a stand up comedian had hatched the idea for his routine, and that only after his show had been seen by a certain Copywriter, had the idea then made its way through the (oh so very long) process from pitch to client, production, post production and then to eventually transpiring into what we are seeing now on TV. They say there’s no such thing as a (brand spanking) new idea. Indeed. But the Copywriter was berated for arriving for work on the Monday and ‘stealing’ the idea so it could work for client, Wimpy. So… So what? He/she spotted the gap but most importantly liked the idea being communicated at the stand up show enough to want to script it. Congratulations to the comedian therein.
In a world where social networking is hot property communication tool number one, everything is transient and absolutely everything is viral. See a show, send a text, receive the text, tell your friend, friend writes script, script gets approved, ad is produced, ad is on television, ad is on YouTube, ad goes viral. So? Idea essentially went viral, yes? No default to the comedian and no snub directed at his intellectual property either. But he should never hope or expect that that would be contained within the walls of his performance venue. Wit is a fine talent for sure, but that said, it doesn’t take a genius to see the rhyming opportunity with Wimpy and Impi. So, just figure out how to leverage your 15 minutes mate. It’s not only going to happen between two third party arguers on a fourth party’s Facebook wall.