Never ever cower, tremble or shake

In the US, there are over 3 million reports of child abuse made every year – and some reports involve more than one child. There were 3.2 million reports in 2007 that involved approximately 5.8 million children, and it doesn’t look any prettier any place else. These are just statistics to most people that you may read on a page or blog like this one; the sad reality is that we all move on – and no doubt too quickly. It’s no secret that the story of child abuse is one that needs to be told, but until you are driven to do something about it that makes a difference, how action-engaging is reading these statistics then anyway?

Ogilvy from Dublin, Ireland, punches the air out of you with this PSA for the Irish Society for the Prevention of Cruelty to Children (ISPCC), bringing the story of one abused little boy to life. He struggles to be heard while he asks for the basics in life by way of one of the most profound performances you will ever see. You may have to swallow back a lump in your throat or wipe tears from your eyes… Either way, it will be because you have finally been engaged and reminded that there are some things that may never be excused.

Never ever cower, tremble or shake. Join the fight for children’s rights.

Credits: Advertising Agency: Ogilvy, Dublin, Ireland; Creative Director: Colin Nimick; Art Director: Des Kavanagh; Copywriter: Laurence O’Byrne; Director: Richie Smyth.


© Copywriter Dylan Balkind

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