My letter to the world


“Each time a man strikes out against injustice, he sends forth a tiny ripple of hope.”

~ Ted Kennedy

If you are feeling like a lot of people I talk to, you too have had enough of putting up with all the bullshit in the world. By our shoddy governments. By banks. By each other. By our willingness to suffice by coasting through life without asking why… or why not?

It is a revolutionary world we live in. But we have stopped being revolutionary. At the work of our own hands, we have done the unthinkable and changed what lies beneath our feet irreversibly and forever. We have allowed the spaces between us to become polluted with hate, aggression and greed. If you want something, you take it. By hurt or force or death. And if it is taken from you, you endure it.

There is a heavy and unending suffocation and suppression in the sadness and suicide of our hearts. Our future should lie beyond our vision in hope, and because it doesn’t, the burden of tomorrow’s reality has never been bigger.

We are so complacent in our imperfection because we simply accept that someone else will sort things out. We have stopped being revolutionary. We have stopped having heart. We tolerate. We accept. We stay silent. But surely we can try harder to be better? To show up in our lives? To not tolerate the systems that don’t work for us anymore? The people. The organisations. The psychology. The dogma.

We do not have to live in fear, in times of danger and uncertainty about our wellbeing or the value of life. We do not need to be suffocated by a moral or psychological debt that has been determined by people we will never meet. We do not have to tolerate or accept simply because we have been told to do so.

Remember what the five-year-old-you wanted: to be happy.

Your moral courage should be motivated simply by how you feel when you are true to yourself, and when you don’t accept anything other than what you want for your life. There is quality in the commitment and perseverance to being happy. If you stand up for your ideas and your ideals, the ripple of hope will recruit.

So ask yourself: What was I thinking?

Be revolutionary.

The end.

The beginning.

A change is coming.

 

© Dylan Balkind

Shake things up

There once was a wretched idiot that – on a discussion board for this series of billboards for McDonald’s – said they were a driving hazard. First of all “desttE”, have you fallen and bumped your little head? Second of all, slow down before you hurt yourself. If you can’t do two things at once, the exact website you were browsing is already lost on you. Sadly, it didn’t end there. “Hahalexander” committed his genius to share that he thought this series was a waste of the client’s money and that any decent creative should have been able to convey the message with one billboard.

Negatory. In advertising, we have the opportunity to execute ideas that embrace a moment – or many – that prompts the desired audience to feel enough to connect with the brand. If you think that Adams Outdoor Advertising should have simply responded to the need of a thirsty driver by communicating that McDonald’s now offers a strawberry lemonade on one billboard alone – then you and anyone who agrees should go as far away from a creative career as possible. It’s some corporate marketing managers and people like you who kill the industry, watering it down to the tepid executions that fill magazines, TVCs and billboards (like the examples you may have preferred).

If you had things your way ‘Hahalexander’, should Nike have used only one billboard to tell this story?

And what about this one? Still only one execution?

No. Because then they would have been boring, so why bother?

Sure, blogs and forums are all for the sharing of perspective. But an uneducated rant or ill-informed statement is not a perspective. Create clever dialogue and shake things up, or go away. Thanks.

Credits: Advertising Agency: Adams Outdoor Advertising, USA; Art Director: Todd Turner; Copywriters: Todd Turner, Laura Sanders, Chad Hutchison; Explosion Consultant: Chad Hutchison; Published: May 2011.

 

© Copywriter Dylan Balkind

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