Wait. That’s not right. The awards were for several other things on several other accounts. All the same, they just can’t get enough with this momentum, can they? Client must have a pretty decent budget, but, that begs the question: have they spent any of it on market research? I can only shrug and assume so, because someone is buying into this advertising tripe and going out to buy this stuff. I know that with almost 7billion people on this planet, you can’t make everybody happy all of the time. Neither should you have to. But if you are being paid to handle a client’s account, the least you can do is your job. If I am seeing this, you have failed with your attempts on placement and are definitely speaking to the wrong audience. I like pizza. But since this campaign, would rather go hungry than order from Roman’s.
I have a few more questions:
• Why hasn’t some octogenarian from Bez Valley called the ASA yet and complained about the whole dancing on the front of the bonnet effort? (Their last ad had to be pulled.)
• What’s happening at the 27” mark? Phone camera recording ditz? Sure. Likely to happen.
• Mark Lottering look alike in the closing shot?
Apparently they are selling by the truck load, and don’t profess to be aiming their messaging at the high brow consumer. Oh good. They won there.
Crisis of note when something like this gets passed all writers, creative directors and by an act of somebody-still-has-a-job-but-I’m-not-sure-how, gets approved. Or, was it asked for by the client?! Is the “…lekker cheap and cheesy, but so is our pizza…” slogan supposed to excuse or save this bad presentation, or how the concept is being communicated?
Consumers are actually quite smart, and as the margins are blurred between socio economic backgrounds with the ‘aspirational’ crossing the street to where the ‘previously advantaged’ used to live, it seems marketing and advertising might be ignoring this and simply getting more desperate. This example certainly is. Who exactly is Roman’s Pizza trying to reach here? Do they even know? Experts say that the smart grid is dumb without smart consumers. What then are Roman’s saying about theirs? I’m not saying that pizza lovers necessarily expect a high brow, strategic message, but really now… this is just taking the piss.
We’re all consumers. And even though it’s staggering to acknowledge, so are the guys who wrote this drivvel up and believed it would rock the socks off a pizza loving audience. That was their second mistake. Their third is that they have since sadly made another in the series which means that, even if they can read, seeing this post might mean nothing to them. I’m worried to find out whether sales of this product have impressed… What do you think?
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