After the incorrigible persistence of Steve and his banality for FNB, a banking ad that breaks through the clutter and makes us sit up and take note is more refreshing than lemonade. TBWA\Hunt\Lascaris has reinterpreted Standard Bank’s payoff line – Moving Forward – for their latest epic now flighting on TV.
Look again. It’s not just stock footage. The deft Kim Geldenhuys from Egg Pictures along with the help of Kobus Loots’ editing hands at Upstairs Post has brought the spot to life by (almost) seamlessly positing actual characters into historical moments – all singing the ever-catchy Sh Boom Sh Boom (Life Could Be A Dream), originally written by The Chords.
Nice work. We like.
Read more about this work here.