Tell me I’m the only one you love…

After the incorrigible persistence of Steve and his banality for FNB, a banking ad that breaks through the clutter and makes us sit up and take note is more refreshing than lemonade. TBWA\Hunt\Lascaris has reinterpreted Standard Bank’s payoff line – Moving Forward – for their latest epic now flighting on TV.

Look again. It’s not just stock footage. The deft Kim Geldenhuys from Egg Pictures along with the help of Kobus Loots’ editing hands at Upstairs Post has brought the spot to life by (almost) seamlessly positing actual characters into historical moments – all singing the ever-catchy Sh Boom Sh Boom (Life Could Be A Dream), originally written by The Chords.

Nice work. We like.

Read more about this work here.

It’s so clever it’s Lego

Did you know? More than 400 billion LEGO bricks have been produced since 1949. If you placed these all one on top of one another, your Lego creation would connect the Earth and the Moon ten times over!

Lego is an amazing part of most people’s youth – where your imagination station could go wild. Straightforward fun limited by only your own creativity and I guess the number of pieces you had in your set.

It’s great to see that TBWA\Costa Rica has used their client’s product literally to communicate the endless fun available with their products. I think these executions are artful, intelligent and memorable. Conversations about your advertising will go a long way in converting browsing to buying.

Clever. Clean. Smart.

Nice one

© Dylan Balkind

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