Global conflict is something that armchair activists from all around the world are so disillusioned with. Yet that’s where they sit, complaining about the state of nations north and south while living in some derisory hope that one day they will wake up and all of these problems will have gone away. Just like that. Governments are like personalities though – you’re not going to like all of them all of the time. And if you’ve got a lot to say and nothing to do – try figuring out away to swap those two things around.
Inspiring then when a brand makes such a bold statement as seen in this work by agency Fabrica Italy for Benetton. Putting these bold, mesmerizing images in the spotlight to highlight the Unhate Foundation by drawing attention to the conflict between the Vatican and Al Azhar, North and South Korea, China and the USA, Germany and France, Venezuela and the USA, and Palestine and Isreal – makes you think about what could be possible with a little more kindness in the world.
The juxtaposition of such different imagery is not an entirely new idea but considering the context, I don’t think it’s a problem. A certain unstoppable talent once said that peace is much deeper than the absence of war. Imagine we could all just get along…
Imagine there’s no countries. It isn’t hard to do. Nothing to kill or die for, and no religion too. Imagine all the people. Living life in peace.
© Dylan Balkind