Veneration

We deal with enough criticism all day long. It is part of how we earn our stripes and salaries for doing what we do. It’s also apt punishment for wanting to earn the stripes and our salaries for doing what we do. So in a time when so much contentment is derived from the failures of others, we could probably all do with a little more warmth.

Forget the food. Forget the fat. Just take a moment to imbibe this expertly crafted visual delight. Watching is an absolute privilege as we are taken through the beautifully-spirited moments born from a couple in love, rewinding from where they are to how they got there.

This is so clearly the successful collaboration of committed imaginators – from embryo through evolution. What better remedy for a jaded industry than the power of romance?! So… I hope you don’t mind if I put down in words that this is by far the most memorable and encouraging ad I have seen in a long time.

Veneration.

Credits: Advertising Agency: Ogilvy, Johannesburg, South Africa; Executive Creative Director: Fran Luckin; Creative Director: Mike Martin; Art Director: Alexa Craner; Copywriter: Irene Styger; Agency Producer: Liske Van Tubbergh; Production Company: Bouffant; Director: Erik Van Wyk; Producer: Shannon Gloyne / Melina McDonald; Executive Producer: Melina McDonald; DOP: Tim Pike.

© Copywriter Dylan Balkind

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