What happens in the forest… could become an issue…

Picture the setting (insert own 80s score here): A lush wooded area filled with trees that were tall when your grand parents were small. The cool, fresh air is textured by the sounds of baby birds as they implore their mothers for food, fluffy squirrels that scarper across branches and the soothing drone of crickets in the shrubs. But then, on the air from afar, comes the soft hum of a low rumbling engine and the tranquility is forestry-interrupted by the arrival of “Tree Fellas”.

Then Eco Warriors.

And then Channel 7 News.

You fill in the gaps. Which is terrific advertising all on it’s own. There’s no hard sell about engine power and fuel consumption, or what the Euro NCAP rating is or what your balloon payment will be in a hundred months time. Just a journey that you can go on with this brand. That’s the promise.

It’s enough for me.

For any business. Ogilvy.

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