Ogilvy in Paris France (said parisfrance) have used imagery that would otherwise make us say “aah” and, with “modifications” not unlike what we see in our day-to-day surrounds, have posed respect as a question and asked how far we will go in the lack of ours? What will it take before we respect the planet? Indeed. I think these print ads for the WWF are impactful and communicate exactly what they were intend to.
Click to enlarge: